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Primal Ranch

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What To Expect


🪄 The World's First Holographic Theater

🦖 Tame, Train, and Fight Life-Sized Dinosaurs

✨ Great for Families, Date Nights, or Solo Adventures

Primal Ranch is a one-of-a-kind augmented reality (AR) experience. Tame, train, and fight life-sized dinosaurs, blast your way through meteor storms, and save the planet from total destruction!


😎 Wearing Augmented Reality glasses, you'll walk through the room and use hand and voice commands to direct your dinosaur!‍

WEEKEND TICKETS SELL OUT

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General Info

🎯 Free-roam AR quest—no motion sickness

30, 60, and 75 minute sessions available

💲 From $34.99 · Click "Buy Tickets" for available dates and times

👦 Ages 7-100+. See the FAQ page for more info

🎟️ Weekend tickets often sell out. We highly recommend booking online to ensure you get your preferred time slot.

Admission

1 Experience

$34.99

Your choice of one of our classic experiences.

buy 1 Experience

2 Experiences

$64.99

Your choice of two of our classic experiences.

buy 2 Experiences

VERSE Pass

$74.99

Your choice of two of our classic experiences PLUS one kinetic game.

buy Verse Pass

Testimonials

⭐⭐⭐⭐⭐

"I absolutely loved it! This felt incredibly real. I actually got chills when the dinosaur roared at me."
Maura S.
⭐⭐⭐⭐⭐

“Taming the dinosaur was a really fun challenge! It felt like I was in a movie. Can't wait to do this again!”
Jordan P.
⭐⭐⭐⭐⭐

“I would stay here all day if I could. Seriously, can't wait to go back! Good for groups but you can also have an amazing time by yourself.”
Alexandria S.

NOT VR

Verse Immersive uses AUGMENTED REALITY. While VR isolates you from the real world, augmented reality (AR) enhances the world in front of you while still allowing you to interact with your surroundings. VR is also notorious for causing motion sickness – but with AR you can see your surroundings, meaning that you will NOT get motion sickness!

Ready to give it a try? Click the “Buy Tickets” button to check availability!

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Directions

Verse Immersive is located near Millennium Park and only a 5 minute walk from the world famous Chicago Bean!

The exhibition can be found on the corner at the intersection North State Street and West Washington Street. The entrance is past the outside doors and inside the Block 37 Mall- Suite 150. Look for Verse Immersive Signage.

Parking is available in the lower-level parking facility of Block 37. Exterior access to the parking facility can be found on Dearborn Street, between Washington and Randolph Streets or by way of the Red and Blue Line CTA stations.

Accessibility: The venue is wheelchair accessible.


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108 North State Street, Suite 150, Chicago, IL, 60602

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